What was the inspiration for Infruition
A recent study showed that a staggering 89% of the population doesn’t drink enough water and so Infruition’s message is quite simple: we want to help people Drink More Water, Naturally. We launched the brand in 2015 and immediately knew that fun and creativity were at the heart of Infruition. Everyone knows they should drink more water and Infruition makes it easy!
Describe a typical day at Infruition HQ?
Cycle to work (come wind, rain or shine!), get together with the team for a daily brainstorm where we throw around ideas for new products, brand collaborations, projects we are working on and ways we can grow the Infruition brand. I spend a good few hours on photography and Photoshop; putting together recipe booklets; marketing brochures; helping the Business Development team with artwork for any upcoming exhibitions and overseeing the development of our brand new Infruition.com site as well as working on the long term creative direction for Infruition.
Where do you see Infruition in 5 years time?
In 5 years time I have no questions that Infruition will be a global brand; we are currently partnering up with schools, councils, corporate companies and household names such as Weight Watchers to ensure this happens. Watch this space!
What do you think will be the 3 biggest food trends of 2016?
Courgetti spaghetti, macaroni cheese and vegetarianism
What do you like to eat/drink?
Fruit infused water (obviously!), pale ale, Subway cookies and lots of vegetarian food, as I am a dedicated vegetarian.
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