There has been too much ‘sleight of hand’ within the UK food scene within recent years with too many brands professing to be something they clearly aren’t. There are brands trundling down conveyor belts that profess to artisan just as there are brands using second best ingredients or inordinate amount of masking sugar and salt to paper over the inevitable taste gulf that short cuts invariably create.
At Prime Bar we uphold a simple belts & braces philosophy:
Only using 100% British bred/grass-fed cattle, only aligning with farms who we know and trust, only using an ingredient if it makes a meaningful difference or that we can pronounce!
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