Ever since we started friends and colleagues have suggested that we should consider going on the show. We toyed with the idea for a while but in the end it wasn’t a hard decision because if you truly believe in what you’re doing what is there really to worry about?
We didn’t go in with our eyes closed. You know you’re not signing up for a choreographed one-dimensional BBC advert so expect a few bumps along the way. At the same time the Dragons have earned their seats and if you go in with an open mind there’s lots to learn. We secured some great insights into our packaging which we incorporated in our revamp.
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