Purple Pilchard’s sole reason for being is to support amazing brands of tomorrow. The GB food and drink landscape has never been this this bold or intriguing. Today consumers appreciate that food is far more than ‘convenient fuel’ and are experimenting more than ever before.
Small brands by definition aren’t weighed down by vast unwieldly and disconnected product portfolios, choosing instead to focus on one or two specialist subjects.
Innovation is ongoing and thoughtful and the heartbeat of everything, not a nervy knee-jerk reaction to losing shelf space or a listing.
Small brands care what their consumers and not what their shareholders think. Growth and survival means that small disruptor brands will never let the grass grow under their feet and the sincere positivity they feel for their products is a honestly joy to behold.
Of course we’re a little bored with the hackneyed, ‘left my comfortable corporate career for something more challenging, ‘story (first deployed by Innocent),’ but that’s not to say that the energy levels of these gritty entrepreneurs shouldn’t be openly applauded.
Britain is an amazing foodie haven with the power to succeed both at home and overseas. GB food is an unheralded success story, so we’d like any amazing brand of tomorrow to please take a bow!
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