VIVA Drinks have been revitalising the way consumers look at beverages since March 2014. After just a short time on the market, their award winning Functional Health Drinks have been listed in over 150 locations across the UK, Ireland and Sweden. This success includes a listing with WHSmith, a true icon of British retail. VIVA was born in 2012, on a scorching hot day at LA’s famously eccentric Venice Beach. The founders of VIVA were in desperate need of a refreshing, flavourful drink. As they surveyed the selection in front of them, they came across the ‘Functional Drinks’, a concept which did not exist in the UK. Combining health benefits with a variety of exciting, natural flavours was not heard of in Old Blighty and as a result, VIVA Drinks were created. After a meticulous, scientifically driven formulation process, the British Functional drink was ready for the market. Blending 40% fruit juice, pure filtered water and the finest botanical extracts culminated in a no added sugar, low calorie drink which did not compromise on flavour. The botanicals gave VIVA Drinks a level of functionality comparable to taking health store supplements and fittingly, many of VIVA’s first stockists were the knowledgeable store owners in the health market. With many other kinds of retailer taking VIVA on board, the future looks bright for the innovators of the British drinks market, as stand holders at the upcoming Gulfood 2015 trade show in Dubai, it is clear that VIVA Drinks have big ambitions.