Bread & Jam, the UK’s first food founders’ festival returns to the Institute of Directors on 6-7th October 2017 for its annual festival, boasting a two-day programme of expert panels, discussions and workshops that tackle the five biggest issues faced by food and drink SMEs.
Industry experts Bread & Jam surveyed UK food and drink companies to identify and provide solutions to the most common entry and growth barriers within the marketplace. The top five issues raised were:
- Money – funding your business and cash flow
- Successful crowdfunding – to launch or grow your business
- Retail – contacting buyers and getting your products to market
- E-commerce – reaching millions of customers with one click
- Exporting – cashing in on ‘brand British’
To support and help independent producers overcome these hurdles at every stage of their business journey, founders Tara Mei and Jason Gibb return with Bread & Jam, now in its second year. With 30+ talks, workshops and industry panels plus a speaker line-up of successful entrepreneurs including Renée Elliot (Planet Organic), Dan Germain (Innocent), Pippa Murray (Pip & Nut), Lloyd Grossman and Guka Taveridze (Savsé), SMEs get direct access to industry experts sharing invaluable knowledge that will help them to navigate these top five problems:
Money – ‘Building a Business on a Shoestring’ details how to build a killer business when your bank balance is empty, and ‘Ideas to Shelf’ will teach you how to prepare for and raise the cash you need to grow.
Successful crowdfunding – ‘Crowdfunding for Food Start-Ups’ shares the secrets behind choosing the right platform for your product and the key hacks needed for a successful round of equity crowdfunding.
Retail – Brands can pitch directly to top national retailers including Tesco, Whole Foods Market, Planet Organic, Amazon and Selfridges. And for those not yet ready, ‘Getting Your First Retailer’ provides proven techniques to get your foot in the door and secure your first major listing.
E-commerce – ‘New Channels: Taking on E-commerce’ explains why online sales are an essential channel for 70% of food and drink SMEs, and provides plenty of strategies for nailing this route to market.
Exporting – ‘How to Export Your Food and Drink Brand to the Gulf Region’ shares the food and drink landscape in one of the fastest growing export markets. There’s practical advice on getting your brand there safely and legally while developing a strong exporting strategy based on market insights and trends.
Jason Gibb, food entrepreneur and Bread & Jam co-founder said: “96% of businesses in the UK food and drink sector are SMEs and they launch 45 new products every day – unfortunately, only five of those products will still exist in two years’ time. Bread & Jam will provide small producers with the practical tools, advice and opportunities needed to give their business the best chance possible.”
Adam Sopher, cofounder and director of worldwide gourmet popcorn brand Joe & Seph’s said: “I wish Bread & Jam was around 6 years when we started Joe & Seph’s – it’s a great way to learn about the industry and gain invaluable tips to take away and use in your own business.”
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For more information and images, please contact Jason Gibb: firstname.lastname@example.org or Tara Mei email@example.com (The festival was originally launched in 2016 as Bread & Butter Fest but has been permanently renamed to Bread & Jam.)