Who hasn’t a swigging J2O from a bottle memory. Certainly didn’t taste very natural and yet it perfectly served a purpose, providing sustenance to the often overlooked, ‘designated driver’ community.
The truth is that the on trade has seriously upped its game. Where there were once boozers there are now gastro pubs. Where there were once synthetic tasting tonics there is now Fever Tree, a thoughtful, all natural alternative that is quite literally taking the on-trade by storm.
If that wasn’t enough, where there once dreary, mass-produced ales, there are now a growing smattering of up-and-atom micro-breweries, tingling with bold flavour profiles and regional provenance. Even cider is enjoying a fashionable resurgence whilst meaty-themed snacks and low calories nibbles are finally giving ‘old school’ potato crisps and dry roasted nuts a run for their money.
So why oh why, in the face of so much change does the soft drinks fixture looks like something you might unearth at the Victoria & Albert museum.
Cold pressed juices offer real flavour depth and nutritional zip, discreet yet memorable flavours that are prepared to work alongside and not overpower whatever hot meal s are on offer.
Publicans it’s time to up your game and realise the significant margin opportunities and customer joy associated with top notch soft drinks.
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