Having spent many years at the vanguard of the ‘nutritionally buffed’ juice movement, it was only going to be a matter of time before the UK’s leading HPP juice emissary Coldpress took its extensive ‘cold pressure’ learnings into an under siege arena creating two eagerly anticipated, better-for-you sparkling water themed soft drinks:
- Strawberry, Apple & Watermelon
- Raspberry, Pineapple, Pear & Apple
In a world where synthetic, sugar-laden soft drinks had been running amok forever and a day it made perfect sense for Coldpress to reconnect consumers to a healthier way of thinking, clean deck, juice infused sparkling waters with a low calorie footprint.
According to Coldpress founder Andrew Gibb, ‘It hasn’t been easy sitting on the sidelines knowing that the common sense thinking we’d fostered in premium juices could also ignite a significant soft drinks category reboot. We’ve a genuine soft spot for a well-meaning yet tarnished soft drinks sector and believe a growing appreciation of the growing correlation between what one drinks and how one feels means the time’s ripe for Coldpress to broaden its horizons.’
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