It doesn’t surprise me that Lotus Bites are being positioned as next generation popcorn on account of their light puffed profile. Popcorn appreciation has certainly been pivotal to our quick acceptance because for a number of years it was seen as the ‘holy grail’ of healthiness meets tasting good, a significant upgrade from the one-dimensional potato crisp.
Today popcorn is a £104m category in the UK (still growing at 4% pa) albeit excessive brand proliferation and all too predictable ‘bandwagon jumping’ means that we’re fast reaching a popcorn saturation point (the previous year popcorn growth was 12% pa).
Air-popped Vs fried would certainly suggest that popcorn is a healthy alternative to traditional crisps and yet in reality maize is a nutritionally vacant ingredient whose primary strength is its capacity to showcase any flavour with which it is paired.
Puffed lotus seeds like maize provides the perfect stage for bold expansive flavours like beetroot, turmeric and pineapple to prosper. However unlike popcorn puffed lotus seeds are jam-packed with nutritional goodness: iron phosphorous, calcium, zinc, magnesium and potassium.
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