What was the inspiration for starting Flyte?
The need for “clean energy” – Both Luke and Jonathan work hard and play hard and tiredness is natural but all solutions out there are inherently chemical and unpleasant (and full of sugar). We said to each other that there must be something that we can do to give others like us something that is healthier and we feel proud to drink when we’re tired
Describe a typical day at Flyte HQ?
Luke and Jonathan star early.it starts at 6:30 with us thinking and planning out the day. Travel plays a large part to most days – either spending time with our awesome customers, sampling flyte to our future consumer and customers, developing the future of flyte in the lab (or we call it the SCHLAB) or planning out our next production / orders at our factory/warehouse. It involves us being in many places and we split places between each other…. an average week can mean that we are in 3-4 cities in Europe/UK
Where do you see Flyte in 5 years’ time?
This goes beyond Flyte. We see providing 1m people with the power of clean energy across 3-4 cities like London around the world. And beyond this perhaps Flyte could revolutionise other Energy challenges…. Any Ideas give us a shout @flytedrink
What do you think will be the 3 biggest food trends of this year?
1) Healthier – for us through more natural and authentic experiences, for the planet greener solutions through less plastic, more focus on recycling systems and more health for the planet
2) The ‘livelier’ opportunity for example – fermentation, pre/pro biotics
3) The reimagination and restaging of existing mature categories e.g. juice, coffee, ice cream. We believe that this is being lead through the ‘plantification’ revolution i.e. plant based approaches
What do you like to eat/drink?
Lean protein, High fibre e.g. chickpeas, aubergine. Luke focuses his diet on 80% vegetable. Jonathan still has a penchant for the odd good steak (But luke is working on it)
Drink – no discussion it’s Flyte when we are tired.or a very good wine (Jonathan is working on Luke on this)
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