What was the inspiration for starting Double Dutch?
We started Double Dutch as we were frustrated with the lack of high quality options on the tonic and mixer market, and there was an opportunity to create a market-leading product that we could be proud of. Our parents had a high-quality alcohol shop when we were growing up and so we were always taught about how important it was to appreciate premium alcohol. When we grew up we saw that there was a gap in the market to innovate in the tonic and mixer sector, and so we started our company and haven’t looked back. We have a passion to create mixers that are as premium as the spirits they go with.
Describe a typical day at Double Dutch HQ?
A typical day starts early in the morning with a cappuccino to get through a few emails and calls. Joyce and myself are early risers and like to tackle a few tasks before the rest of the team comes in. When we are not in meetings or jet-setting around Europe, we work with our team on a number of exciting projects in the office. This can include thinking up new flavours, planning events and targeting new key accounts so that we can get our products to the places that matter. We usually end the day with a G&T to try out a new gin that one of our partners has sent over. Once a week we all go out together for some team-building, as we are a close-knit group with big aspirations.
Where do you see Double Dutch in 5 years time?
We want to be a truly global brand that can be found in the best bars all over the world. We are ambitious and know we can achieve this vision, as we have the right team and a great product to show the world. We want to be market-leaders in creating innovative and premium products that reflect the ethos of the brand.
What do you think will be the 3 biggest food trends of 2018?
We have already seen some big trends coming out of the drinks sector specifically. There is a big move towards low-alcohol options as the UK market as alcohol consumption drops, as people look to live more responsible lifestyles.
Another trend, which is dominating 2018, is low/no sugar, as brands look to adapt with the impending sugar tax. Consumers are also more wary of sugar as it can be a negative in their lifestyle and thus are avoiding products that contain a lot of sugar.
Just to add to that, we have also seen that smaller brands are becoming more and more popular, as people look to find something new. The smaller brands that have a high-quality offering are be adopting more than ever.
What do you like to eat/drink?
Joyce: A Double Dutch Pomegranate & Basil with tequila or mescal is my favourite drink, and food-wise it has to be anything with seafood.
I enjoy experimenting with our Cucumber & Watermelon. Trying new things with drinks has always been a lot of fun for us, and is helped driving our passion in building our business. In terms of food, I love Asian dishes!
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