What was the inspiration for starting Nothing But?
The idea behind Nothing But was simply to provide a healthier snack alternative to make it easier for consumers to make good choices on the go. We realised that UK consumers were changing their eating habits and looking for snacking inspiration and that’s how our product evolved, Nothing But freeze-dried fruit and vegetables. Freeze-drying has been used for fruit in cereals and similar products for a long time, but this was the first time that it had been packaged as a stand alone product -and we found customers loved it!
Describe a typical day at Nothing But HQ?
Whether it’s sending out product for our lovely bloggers to try, looking for new creative ways to spread the word about Nothing But or getting ready to attend an event, there’s always something going on at Nothing But HQ. But we always have StrawBarry to help when we need an extra pair of hands… We’re also constantly keeping an eye on what’s happening in our industry, and with what we’re seeing in consumer trends, to make sure that we continue to improve our produce in line with what our customers are looking for.
Where do you see Nothing But in 5 years time?
We are working hard towards making Nothing But more easily accessible for consumers looking for cleaner snacks. We’ve seen a massive increase in consumer demand for free-from options that still taste delicious, and we can only imagine that trend will continue. In 5 years we would hope that the brand will be bigger and better than ever – and I would hope that we will have added even more flavours to our range.
What do you think are the 3 biggest food trends of 2017?
The rise of healthier alternatives in food to go, driven by consumer demand for unique flavours and products to match their lifestyle choices. As I’ve mentioned, another trend we think will continue through this year is the decision to go ‘free-from’ and not only for medical reasons but also more generally, as a way of life. The third biggest trend I predict is the continued rise of high fibre and protein diets for those looking to lose weight and improve their health. Our range is a great source of fibre, vitamins and minerals and is a perfect healthy choice on the go – so we hope we fulfil the requirements for all three!
What do you like to eat?
Freeze dried fruit & vegetables of course! On a serious note, going to events throughout the year, we are always surrounded by other yummy artisan food brands that we love to try and hear more about- I try to be good most of the time, but it’s hard to say ‘no’ when we have such a delicious variety of products in the UK food industry today.
Get social with Nothing But