WHERE DID THE INSPIRATION COME FROM?
The thinking behind Doggy’s Cuppa has been being brewing ever since I became a canine specialist vet in 2008. I was forever diagnosing and treating a small number of frequently recurring, not to mention debilitating doggy ailments from basic immune support and poor digestive issues to more inevitable dietary ailments like obesity and old age which can all be supported with the right blends of beneficial herbs.
At a time when human diet and its associated health benefits are being picked apart and debated like never before, it’s clear that many pet foods should also be consigned to the Dark Ages. Too much conveyor belt gloop represents quick fix recipes made with needless filler grains, back-of-the barn meats and unpalatable artificial extras! Yes there are many fantastic brands on the marketplace like Nutriment, Cotswold Raw & Poppy’s Picnic (all raw) and superior kibbles from Pooch & Mutt & Lily’s Kitchen, and yet my issue is the alarming disparities still exist in UK pets’ daily diets. It’s the same disparities that lso helps explain why dog diabetes is on the climb, veterinary bills are spiralling and 1 in 4 of this nation’s canines are clinically obese.
THREE FOOD GROWING FOOD TRENDS IN DOG FOOD INDUSTRY
- The Rise of the Artisan Pet Food Provider (often with top vet backing)
Any cursory look down the supermarket aisles or independent pet food fixture will show you that the big corporate’s grip on the highly lucrative pet food fixture is slipping, a very good thing we feel.
In the past the pet food fixture was the domain of the big corporate providing either a secondary income stream for an abattoir or a largely unchallenged & highly profitable venture for big multinationals looking to bring their economies-of-scale mindset to the fore. The problem when profit and convenience outrank taste and nutritional worth is that the dogs themselves eventually suffer.
- Healthy Treats
Just as humans are re-examining their snacking needs – swapping fatty crisps for protein rich biltong… pet owners are realizing that curiously colourful bone shaped treats have very little to do with Mother Nature and are usually some dubious amalgamation of ropey meats, masking salts, sugars and canine unfriendly grains. Fortunately a growing number of smaller pet food producers and supermarkets like Waitrose are providing greater access to at-one-with-nature bones….
- ‘Heat Free’ Pet Foods
Raw thinking is now making its presence felt within the pet food arena, which is not that surprising when you appreciate that dogs were scavenging and hunting long before kibbles and tinned foods had been dreamt up. It’s now accepted that for all its good intentions (curbing bacteria….) heat has a detrimental effect on a recipe’s taste and nutritional worth. This problem has been exacerbated in recent years with the rise of small ‘urban’ hounds who simply aren’t getting enough beneficial nutriments to support their ‘limited exercise regime’ existences.
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