It goes without saying that Huxley Hound is a major fan of the UK’s bustling independent pet food sector. We’re a young brand with limited budgets so more often than not discover that it’s the forward-looking independent as opposed to the ‘marketing budget seeking’ retail chain that’s most committed to young fledgling operations like ours.
These specialist operations appreciate more than most that young brands need to be nurtured and supported whilst they take their first tentative steps. They also understand that these are exactly the sort of ‘avant garde’ offerings that will enable them to steal a march against their slow-moving nationwide rivals who are all too often inextricably tied to a handful of the ‘big boy’ brands.
Independents also tend to be run by enthused staff who are especially well read and open-minded when it comes to backing new ‘underdog’ initiatives during the pivotal ‘early’ months.
We salute ambitious independents for providing the perfect greenhouse environment for young ‘learning the ropes’ ranges like ours.
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