Cramcakes was born out of equal parts travelling around the world and making a basic mistake! I’ve spent most of the three years since travelling building a low sugar fruit juice brand, called Muddles, which had minor success locally before its’ life was tragically cut short in January 2017. I’d decided that a smart rebrand was needed to attract the larger clients I desired and, to take the edge off domestic bills; I stopped trading and moved home to oversee the next stage of the brand development. This included calling in all outstanding invoices and selling all the juicing gear I’d invested in to finance it.
So back home with Mum and the rebrand is in the latter stages. It’s everything I’d hoped for; the new imagery brought the drinks to life in a way that was always lacking beforehand. I was well happy. The final steps we the trademark application for the new logo, registering domain names, social media handles and all that, so imagine how I felt when the trademark exam report flagged up the frenetically identical but alternate spelling of the word I was trying to protect. It was that knockout punch from any boxing film. Penniless, I did not know what to do next.
It’s taken resilience I never knew I had to come out of that with a new project and it’s inspired a new confidence that has set me at ease with the challenges ahead, which include finding a spot at Borough Market in London.
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