It’s an unfortunate truth that early on in my journey I made the mistake of seeking wisdom from a so-called expert in the sausage field. Of course such a person is under no obligation whatsoever to like what we’re doing but you’d hope, (at the very least) for a little ‘constructive criticism’ and ‘positive guidance’. All we got was derision, ‘sneeriness’ and a gentle smattering of ‘puffed up’ arrogance.
It’s for this reason that I’m always very happy to do profile pieces & interviews like this, even though we’re a young brand just starting out on our own journey. Of course it’s great to read uplifting stories told by powerhouse brands like Pip & Nut, Naked Kitchen & The Collective, but our distinct perspective is that of a young buffeted business finding its way through a very heavy storm. It certainly isn’t all rosy but it certainly shows that persistence can pay off.