Interview

A PROUD PALEO PERSPECTIVE

At Prime bar we champion an old-school paleo philosophy.  Now there will of course be some who accuse us of jumping on the next big trend bandwagon, although in truth this is less of a     ‘next big food trend’ and more of the ‘oldest food trend on the planet,’ where words like minimally processed and all-natural have real gravitas.

Of course we admire the growing ‘plantbased’ phenomenon but think healthy living is less about negating meat and more about eating the right balance of good quality meat, veg & fruit.

Today more people than ever are aware of the unequivocal health benefits of reducing their red meat and dairy consumption, even talking about the environmentally inappropriate nature of meat but let us not lose sight of the fact that good quality meat and milk are also full of ‘good nutrients’ and when all’s said and done, next to popcorn, meat snacks are the next fastest growing snack category in the UK.

Prime is high in protein but the real benefit is the source of our protein. We use 100% British bred grass- fed beef which is an extremely nutrient-empowered protein friendly format.

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